Multimedia Marketing Basics Training Course Outline

Duration: 3 Months | Price: 400,000 Naira

Month 1: Digital Media Fundamentals and Content Creation

Week 1: Introduction to Digital Marketing and Multimedia
Week 2: Understanding Target Audiences and Buyer Personas
Week 3: Creating Engaging Visual Content (Photos, Videos, Graphics)
Week 4: Audio Content Creation and Podcasting Basics

Month 2: Multimedia Platforms and Distribution Strategies

Week 5: Social Media Platforms for Multimedia Marketing
Week 6: Email Marketing and Newsletter Design
Week 7: Influencer Marketing and User-Generated Content
Week 8: SEO Optimization for Multimedia Content

Month 3: Advanced Multimedia Marketing Techniques and Campaigns

Week 9: Video Marketing Strategy and Production
Week 10: Interactive Content Creation (Quizzes, Polls, Gamification)
Week 11: Measuring Success: Analytics and ROI Tracking
Week 12: Final Project Presentations and Career Development

Course Module	Description	Duration (Hours)
Digital Marketing Fundamentals	Learn the basics of digital marketing and its importance in multimedia campaigns.	30 hours
Target Audience Analysis	Understand how to identify and analyze target audiences for effective marketing.	25 hours
Visual Content Creation	Master techniques for creating engaging photos, videos, and graphics for various platforms.	35 hours
Audio Content Creation	Learn the art of creating compelling audio content including podcasting basics.	30 hours
Social Media Platforms	Understand the strengths and strategies for each major social media platform.	40 hours
Email Marketing and Newsletters	Learn how to create effective email campaigns and newsletters .	30 hours
Influencer Marketing	Discover how to leverage influencers for brand awareness and content promotion.	25 hours
User-Generated Content	Learn how to encourage and utilize user-generated content in marketing strategies.	20 hours
SEO for Multimedia Content	Understand search engine optimization techniques for various types of multimedia content.	30 hours
Video Marketing Strategy	Develop comprehensive video marketing strategies and production techniques.	35 hours
Interactive Content Creation	Learn how to create engaging quizzes, polls, and gamified content for audience interaction.	30 hours
Analytics and ROI Tracking	Understand how to measure success and track return on investment for multimedia campaigns.	25 hours
Final Project Presentation	Apply all learned skills to a comprehensive multimedia marketing campaign.	Variable hours

Course Module

Description

Duration (Hours)

Digital Marketing Fundamentals

Learn the basics of digital marketing and its importance in multimedia campaigns.

30 hours

Target Audience Analysis

Understand how to identify and analyze target audiences for effective marketing.

25 hours

Visual Content Creation

Master techniques for creating engaging photos, videos, and graphics for various platforms.

35 hours