MASTER DIGITAL MARKETING CLASS
The Ultimate Guide For Beginners and PROS
Learn advanced secretes to digital marketing and SEO strategy
ABOUT COURSE
Like any other type of marketing, digital marketing is a way to connect with and influence your potential customers. The difference is that you do so online through a combination of digital marketing channels that include video content, social media posts, content marketing, web and social media advertisements, and search engine marketing.
Companies reach goals through the above means instead of using traditional marketing strategies like billboards, television ads, and promotional mail sent to consumer residences.
Almost anything can be a digital marketing asset, meaning any marketing tool that you use online. That being said, you may not realize how many you have at your disposal. Here are a few examples:
Your website
Branded assets (logos, icons, acronyms)
Video content (video ads, product demos)
Images (infographics, product and company photos)
Written content (blog posts, eBooks, product descriptions, Help Sections, “learning center-type” content or online courses)
Online products or tools (SaaS, calculators, interactive content)
Reviews
Social media pages
As you can probably imagine, this list only scratches the surface. Most digital marketing assets will fall into one of these categories. However, clever marketers are constantly coming up with new ways to reach customers online, and the list keeps growing.
Though the list of digital marketing strategies is also constantly evolving, these are some of the most common and effective strategies that businesses are using:
• PAY-PER-CLICK ADVERTISING
• PAID SEARCH ADVERTISING
• PAID SOCIAL MEDIA ADVERTISING
• SEARCH ENGINE OPTIMIZATION
• SOCIAL MEDIA MARKETING
• CONVERSION RATE OPTIMIZATION
• CONTENT MARKETING
• NATIVE ADVERTISING
• EMAIL MARKETING
• AFFILIATE MARKETING
• SEO course introduction
• SEO Keyword research
• Starting to use SEO tools
• Webmaster SEO tools to check search performance and crawling & indexing
• Common student questions to answer now that you understand about keywords
• On-page SEO: Winning intent match WordPress Yoast SEO & Shopify SEO meta tags
• On-page SEO with beyond meta title and meta description
• URL structure for SEO
• Making your site mobile friendly for SEO
• Finding and removing duplicate and thin content
• Off-page SEO and Google citations to boost SEO for new local websites
• Off page SEO & Link-building
• Practical SEO strategy examples
• Other SEO backlink strategies
• Local Google SEO and Google map ranking
• SEO penalties! Very important – don’t get penalized
• Improving site load speed for SEO
• Google Image SEO (applies to WordPress SEO or Shopify SEO)
• How to rank in most top-10 SEO results (applies to WordPress SEO or Shopify SEO)
• Google SEO rich snippets for better click-through from search
• SEO audit checklist (applicable whether you are doing WordPress SEO)
• Freelancing with SEO on Fiverr – or getting an SEO job
• Building an SEO agency from your SEO freelancing business
• Brand Identity
• Content Marketing Basics
• Websites
• Email Marketing
• Copywriting
• SEO (Search Engine Optimization)
• Facebook Groups (Social Media Marketing)
• Facebook Pages (Social Media Marketing)
• Facebook Creator Studio (Social Media Marketing)
• Facebook Ads (Social Media Marketing)
• Facebook Retargeting (Social Media Marketing)
• Facebook For Local Business (Social Media Marketing)
• Google Ads
• Google Analytics
• Twitter (Social Media Marketing)
• Instagram (Social Media Marketing)
• Pinterest (Social Media Marketing)
• LinkedIn (Social Media Marketing)
• YouTube Marketing
• Quora
• Entrepreneurs, bloggers and website owners who want to grow through SEO
• People learning WordPress SEO or Shopify SEO
• SEO freelancers
• People who want to learn the latest Google trends
• Anyone who is looking to level up their SEO knowledge
• Online Marketers
• Webmasters
• People who are looking to add SEO in their Skills list
• Beginner and intermediate learners.
• Want New Career Path Towards SEO and increase valuable site traffic, this course is for you.
• Analytics
• Mobile Marketing
• Content Marketing
• Social Media
• Email Marketing
• Marketing Automation
• Search Engine Optimization (SEO)
• Digital Advertising
• Most complete and thorough SEO course on the market
• Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more
• Learn SEO secrets and advanced strategies that no one talks about
• Go from a beginner to very intelligent about SEO
• Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix
• Learn how to make your websites optimized for Crawlers and Spiders
• Learn how to Optimize your content, including videos, articles, product descriptions
• Understand what Backlinks are
• Do Follow and No Follow links
• Know the different types of links
• Generate more leads for your business from targeting keywords
• How marketing creates value and can influence perceptions, purchasing and loyalty
• How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
• Conduct a competitor audit and analysis
• Understand why digital marketing matters today and changes in the digital landscape
| Digital marketing spend will reach $146 billion by 2023 (Forrester US Digital Marketing Forecast 2018-2023). As the digital landscape grows and evolves, learn how to place your business at the forefront by designing a digital marketing strategy to achieve your business objectives. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to “The US Digital Marketing Forecast, 2018 to 2023,” about half of marketers expect their search budgets to stay the same in 2019. The format will grow at a 7% CAGR, its slowest to date, to reach $60 billion by 2023. More companies, organizations, entrepreneurs will require digital marketing skills now than ever |
- STUDENT REQUIREMENTS
A student is required to bring a passport photograph and two thousand naira for course registration.
A laptop is required (either Mac or PC) with a minimum operating system of 64 bit, 4GB RAM with a storage capacity of at least 350GB. We will walk you through installing the necessary software.
- COURSE DURATION
3 Months - ₦150,000
ONLINE CLASS
3 Months - ₦150,000
- CLASS SCHEDULE
MONDAY - THURSDAY
Morning : 10am – 1pm
Afternoon : 1pm – 4pm
WEEKENDS
Sat : 10am – 3pm